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About us



We founded Dawn during a period of significant personal change and disruption, but also great opportunity: a new city, a new career, a fresh start in a new life. Finally kick-starting a long awaited new adventure, with what seemed like limitless new opportunities.


And we wanted a brand that represents that feeling, that embodies the excitement and drive needed to start the journey of reaching those long held personal goals. Whether that be deciding to run a marathon, learning a new language or skill, or taking on a new hobby, we are always only a small step away from change in our lives and those around us. And we want Dawn to be the support and friend you need to take that first step in yours. Don't wait any longer, take it today.



High quality natural ingredients, no compromise 


We work with our local suppliers to source the highest quality ingredients for our drinks so that you get the best taste, no compromise.

Our coffee is brewed from specialty grade single origin beans, chosen specifically to give you complimentary tastes across the flavour wheel: a deliciously sweet and full-bodied Peruvian coffee with notes of chocolate, sweet molasses and nuts, or great structure that tastes like Cherry, Raisin, Honey and Mango from Sumatra.

We do not add any extra sugar, chemicals or preservatives to our drinks. All ingredients used are 100% natural so that not only do they taste great, but you know exactly what you are drinking, no surprises.




Holistic focus on sustainability

From the sourcing of our beans, to 100% recyclable packaging, carbon offsetting options and donations to support communities in coffee producing countries - we are committed to a holistic approach to sustainability to ensure long lasting, positive impact across our ecosystem

Our boxes are made from FSC certified recyclable and compostable paper and eco-friendly soy based ink printing. We have moved from glass bottles to 100% recycled PET and cans for higher recycling rates, reduced waste, and lower transport emissions throughout the supply chain.

All of our coffee is sourced through Sucafina, who have sustainability as a central tenet to their approach as a company - from offering better farm gate pricing for farmers through to helping them improve soil fertility and yields, while ensuring fair and shared profitability across the value chain. 



Fostering opportunity for girls in Africa

In sub-Saharan Africa, 32.6 million girls of primary and lower secondary school age are out of school. This number rises to 52 million when taking into account girls of upper secondary school age (UNESCO/UIS 2019), with millions more at risk as a result of the COVID-19 pandemic.

We have made it our mission to increase access to education for those less fortunate than us. As we continue to grow, we will expand the help and support we can provide for maximum benefit, through partnerships with different organisations aligned with our core values and focused on providing increased access to opportunities for women in developing countries. As a starting point will be doing so through donations to CAMFED.

Find out more about our cause and how we plan to help here.